Macro environmental analysis of global fast food industry

Pest analysis and Pestle analysis These two have only been included so that if anyone asks you if you know how to do a pest analysis you will know that is has nothing to do with mice, cockroaches or ants. In addition there are a number of things you can do to improve the depth of your understanding of the macro environment.

A good market analysis looks at main four components: Media has played its own important role in creating this perception. Not everyone has these attributes. Growth and expansion, especially in developing markets E-commerce and mobile transactions Product improvement for health-conscious consumers Business sustainability Burger King Corporation It helps businesses decide which of these factors are favorable and which are not.

Increased staff hospitality and better delivery options have again brought customers flocking to fast food joints. The Role of Government Laws, regulations and other government policies can have a number of positive or negative effects on the retail industry.

The Role of Macro Environment in the Retail Industry

Compliance is of utmost importance. Burger King can take advantage of this condition through global expansion. As a high school student, she offered financial literacy lessons to fellow students.

Burger King PESTEL/PESTLE Analysis & Recommendations

However, competition is now much higher than ever. The innovation of robots into this market could also increase the speed of service as fast food restaurants are well renowned for its speed of service.

With more ethnic foods becoming mainstream and high-end chefs focusing on the sector, the sector has even more upward pressure. Networking with senior leaders in your industry Networking with political parities Source strategic analysis information prepared for your industry typically by a third party provider Normally through subscription Read the financial papers Read management magazines Surf the Web for trends Note: So, brands have to focus more on engaging the customers.

Changing government rules and regulations pressed the brands to adopt a greener approach. An aging population is a demographic or social trend in many western counties which when combined with the trend of people living longer is resulting in an increase in the total number of retired persons.

The US Food and Drug administration also tightened the rules. The macro legal environment analysis is closely linked to the political environment politicians tend to make the lawsbut also includes trends in court decisions such as liability compensation. First, it is the competition between the brands.

A current example is a shift towards online transactions and in some areas a shift away from online transactions.

The Role of Macro Environment in the Retail Industry

Losing reputation in the markets means losing customers. Such as the number of part time workers, attitudes towards global warming, make up of the family structure as well as trends in population growth at relevant ages for your industry There maybe zero population growth in general but high growth in the number of people over There are regulations related to wages, hygiene and food quality that need to be complied with.

London, Kaplan professional company. Collaboration is essential; failure is an unwelcome but inevitable outcome. What is the likely cumulative impact of all of the things that affect the growth of our industry i.

Regular meetings in which the reports are reviewed will provide better means to identify and remove obstacles and inhibitors to change.

Technological factors have already brought huge changes to the way brands have served and engaged their customers.Environmental: The macro environment analysis will identify how changes in the environment will impact on your industry.

The final step of the macro environmental analysis is to summarize the identified opportunities and threats and determine if you should expect growth, stability or.

Fast Food Industry PESTEL Analysis

This report provides an analysis of the international marketing environment of the global fast- food industry and evaluates the international marketing activities of McDonald’s, which is. Food costs are just one of the expense lines that restaurants manage, but the increasing costs of key ingredients remains a challenge facing the restaurant industry.

Relative to the low R&D activity in the fast food restaurant industry, Burger King has the opportunity to boost its R&D investments to improve performance. In this part of the PESTEL/PESTLE analysis, Burger King has major opportunities for performance improvements based on technological external factors.

Globally, the fast food industry generates more than $ billion. It employs more than 4 million in US alone. The growth rate of the industry is expected to remain around % in the coming years. The macro environment affects every business. It consists of many factors that, if left unchecked, can destroy a business.

To reduce the effects of negative factors, you must first understand what macro environment analysis is and how to do it yourself.

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Macro environmental analysis of global fast food industry
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